Brand & Marketing Strategy, built with you.
I help purpose-driven founders and organizations shape their vision, plan the route, and carry it through to their next stage, with a human eye on every step.
My Approach
Creativity
An instinct for original ideas, shaped into strategy, message, and design that move ideas forward.
Connection
Collaboration
Working with empathy and honesty — with my clients, not just for them.
Building meaningful links between brand, product, narrative, and audience — so nothing feels loose or disjointed
Curiosity
Asking the questions that uncover the brand, audience, and vision — True understanding as the foundation of each journey.
Context
A cross-cultural, cross-industry lens that guides relevant, nuanced processes and communication.
-
![]()
Bilingual by Design
English, Spanish, or both — whichever your audience needs.
-
![]()
10+ Years of Experience
In brand strategy and integrated marketing
-
![]()
7+ Industries
From B2B tech and hospitality to non-profits and Healthcare.
What I’ll Help You Achieve
Clarity
A precise understanding of who you are, who you serve, and what sets you apart. Most brands think they already have this, but often need an outsider to recalibrate their compass.
1
Consistency
2
A reliable creative system that keeps your brand coherent across platforms and touchpoints — supporting you through every pace and phase of your business journey.
A reputation built on trust and proof, positioning your brand as the go-to voice in your niche. Making sure the good work happening behind the scenes gets noticed and valued by the people it's for
3
Credibility
Community
A loyal audience built from the ground up, united by shared values. They won’t just understand you — they’ll feel truly understood
4
Client Stories
Trader + Prosper
Ongoing Fractional CMO support for an event production company — building the brand systems and consistent messaging that scaled a solo founder's vision into a full marketing operation.
Rocio Barrios
Offer development and messaging strategy for a mental health brand launching in the U.S. — crafting the concept and narrative that turned group therapy workshops into a sold-out monthly series for immigrant Latina women
In their words
Makers Manifest
Brand build and launch for a curated craft market in NYC — creating the name, identity, and growth funnel that took a new market from concept to a database of 1,500+ interested makers, 100% organically
NYSDG
Social and content management for a nonprofit guild representing New York's craft distillers — shifting the content from product-focused to human stories, and expanding into LinkedIn, for a 56% increase in accounts engaged in the first month.
In their words
Sfoglini
Social and content management for an artisan premium pasta brand — expanding their content into something more value-driven and human, built to deepen the connection with their audience.
In their words
Get in Touch!
Schedule a free 1:1 introductory session with me to discuss your marketing needs.