Hey, I’m Juli

I'm the founder of The C Journey, a NY-based Brand Strategist with a passion for _____

I’ve spent my career at the intersection of strategy, storytelling, and design — helping founders and organizations turn ideas into actionable plans and transforming brands into referents people genuinely love.

With a background that bridges culture, creativity, and business, I bring an out-of-the-box yet organized mindset: thoughtful in process, empathetic in approach, and bold in ideas.

My goal is always the same — to create brands that resonate because they are true to both their essence and their audience.



Our Story

Our journey has been anything but ordinary. Through every step, we've focused on staying true to our values and making space for thoughtful, lasting work.

Born in Colombia