Insider Knowledge, Outsider Eye.
Human-led Brand & Marketing Strategy for purpose-driven founders and organizations. I help you shape the vision, map the route, and carry it through to your next stage.
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Bilingual by Design
English, Spanish, or both: adapted for your audience, not just translated.
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12+ Years, Trained & Tested
Big-picture corporate structure, hands-on founder agility.
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7+ Industries
From B2B tech to mental health and non-profits: fresh ideas from beyond your field.
My Approach
Creativity
An instinct for original ideas, shaped into strategy, message, and design that move ideas forward.
Connection
Collaboration
Working with empathy and honesty — with my clients, not just for them.
Building meaningful links between brand, product, narrative, and audience — so nothing feels loose or disjointed.
Curiosity
Asking the questions that uncover the brand, audience, and vision — True understanding as the foundation of each journey.
Context
A cross-cultural, cross-industry lens that guides relevant, nuanced processes and communication.
What You Will Achieve
Clarity
A precise understanding of who you are, who you serve, and what sets you apart. Most brands think they already have this, but often need an outsider to recalibrate their compass.
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Consistency
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A reliable creative system that keeps your brand coherent across platforms and touchpoints — supporting you through every pace and phase of your business journey.
A reputation built on trust and proof, positioning your brand as the go-to voice in your niche. Making sure the good work happening behind the scenes gets noticed and valued by the people it's for.
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Credibility
Community
A loyal audience built from the ground up, united by shared values. They won’t just understand you — they’ll feel truly understood
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Client Stories
Trader + Prosper
Founder-led, with the systems of a big team
As their fractional marketing lead, I built the brand systems and messaging that keep a growing event company on-brand across NYC and the Hudson Valley.
Rocio Barrios
Longtime vision, turn into a sold-out monthly series.
We launched her mental health brand for the Hispanic market in the U.S., shaping the concept, narrative, content, and events for a community that had been waiting for it
Makers Manifest
2,000+ maker applications, 100% organic.
We named, positioned, and branded a new NYC craft market, then designed every touchpoint so makers felt they were joining something established, not just booking a booth.
NYSDG
Scattered stories, turned into one shared voice.
Social and content management for the nonprofit guild representing New York’s craft distillers, shifting the content to human stories and expanding into LinkedIn, for a 56% increase in engaged accounts in the first month.
Sfoglini
Artisan pasta, told with the same care it’s made.
Beyond promotions and influencers: a values-led narrative that brought Sfoglini closer to its audience, without heavy production.
Get in Touch!
Schedule a free 1:1 introductory session with me to discuss your marketing needs.